The Exposure

Media

The Dakar Rally generates impressive worldwide interest across social and demographic lines.  There are over 170 million fans in France, Spain, Italy and Germany alone.  The Dakar appeals to the masses, whether a motorsport enthusiast or not… the public tunes into Dakar!  Because of the duration and nature of this race, it is one of the first reality shows to appear on television.  250 journalists accompany the rally and four dedicated television helicopters film the entire 16-day event.  Interest has grown by remarkable numbers over the last few years.

Television

  1. Over 600 hours of programming broadcast across 178 countries.
  2. In the United States and Canada, Versus (formerly OLN) aired 16 daily half-hour segments and four hours of wrap-up coverage, and will repeat these shows in the coming months.
  3. In France alone, 83% of the population viewed Dakar Rally images, an average of 8.2 times each.
  4. Over 75 television channels broadcast the 16 daily 26-minute programs produced and distributed by the Dakar Rally during the event.
  5. Over 25 international television channels augmented this program with direct feeds from crews on the ground at the rally.

Written Press

  1. Over 7,000 articles were published, with 574 million copies distributed on the Rally.
  2. In addition to National & Regional North American newspapers, articles also appear in nearly all major enthusiast and mainstream magazines such as Cycle World, The Robb Report, Men’s Journal, and Fortune Magazine.
  3. National press in Europe and Asia devote an average of three pages per day to the Rally.

 
 

Sponsorship Packages

Opportunities

Exposure for our sponsors is very important to us, we have made every effort to ensure those who are supporting us are part of the team and not just a means for us to get to Dakar. In order to truly see value for your investment, it is critical for your organization to get involved in what we are doing. This doesn’t mean your staff has to come down to the shop and sweep the floor. It means that getting everyone excited about what is happening by incorporating our adventure into your company’s activities. We want you to be part of our team and we want to be part of yours.
 
Here are some of the things you can do to make this happen:

  1. Trivia contests on African, or Dakar facts.
  2. Team building exercises based on the tasks facing our Rally team.
  3. Fund raising efforts through your organization for your favorite charity tied into the Destination Dakar Rally Teams performance.
  4. Include our team in your marketing strategies and campaigns
  5. Have us attend promotional or community events to highlight you organization.

The possibilities are only limited to your imagination. As part of our team we encourage you and your staff to get involved. Drop by and visit the team and monitor our progress, we will be pleased to explain what is going on.

Team Patron

  1. Your organization name included in the team name
  2. Your logo and name on all team clothing including helmets, jackets
  3. Your name and logo in a position of prominence on the team vehicles
  4. Your name and logo on all letterhead and correspondence
  5. High Visibility in the Documentary.
  6. High visibility at community events, and shows.
  7. Your organization being recognized in the intro of the Documentary with a short clip promoting your organization   and filmed by the same film crew who did the documentary.
  8. The availability of the team for a speaking engagement at your business.
  9. A promotional day at your business including filming of the appearance for the documentary.

Team Leader

  1. Your logo and name on all team clothing
  2. Your name and logo on the team vehicles
  3. Visibility in the Documentary.
  4. Visibility at community events and shows.
  5. Your organization being recognized in the intro of the Documentary
  6. The availability of the team for a speaking engagement at your business.
  7. A promotional day at your business including filming of the appearance for the documentary

Team Supporter

    1. Your logo and name on all team clothing
    2. Your name and logo on the team vehicles
    3. Visibility at community events, and shows.
    4. Your organization being recognized in the credits of the Documentary
    5. The availability of the team for a speaking engagement at your business.

Team Booster

  1. Your logo and name on all team clothing
  2. Your name and logo on the team vehicles
  3. Visibility at community events, and shows.
  4. Your organization being recognized in the credits of the Documentary

Team Fan

  • Invitation to team events
  • Opportunities for team clothing
  • Opportunities for recognition in media and promotional events
  • Please contact us for further information
 
You can support the team by making a donation. PayPal is a easy and secure method for making donations
 
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